Play, try, fail, learn and find the unexpected solutions for your challenges of tomorrow
Most startups fail, but most of the corporate programs have difficulties in reaching their goal also. What do they have in common? They have to cope with extreme uncertainty. Business leaders are trained to solve this with judging over plans, but who is able to make a sound plan for something that is never done before?
The Lean Startup offers a method to deal with extreme uncertainty. It shows how you can learn systematically and adapt (pivot) your approach (strategy) to reach your goal (vision). It shows that you can orchestrate this process when you focus on testing your assumptions (hypotheses) via disciplined experiments, delivering the insights (validated learning’s) that you need to achieve your goal. Not in theory, but by delivering a real product to real customers step by step (minimum viable product), enabling the fastest build-test-learn cycle possible.
In companies that try to adapt to an agile way-of-working, the change-focus is often on the delivery side: improving delivery on time and on budget for a given solution direction. In Agile (e.g. SCRUM) process there is a key role for the product owner. This role – originating from the demand side – is responsible for delivering the business value and set the right priorities. The Lean Startup provides the demand side (product owner) a great approach to learn fast and decide on building the right things.
The method seems to fit best in the digital services or software space, but this book challenges us all to apply this practice in any space: Why should this not work in the regulated Healthcare equipment space? Especially when digital services become more and more incorporated in smart products, this approach is really worth trying.
Overall, this method contributes to the adaptive capacity of your organization. In today’s world, where your ability to cope with the ever faster changing customer needs determines more and more your success. The Lean Startup gives all stakeholders, and in specific management, far better insights in this process of learning fast and minimizing waste of your scarce resources.
Step one? Get rid of all batch-driven processes in your organization!