The Right to Experiment

Play, try, fail, learn and find the unexpected solutions for your challenges of tomorrow

Business Model Generation

My favorite book from last year (2011) was definitely

Business Model Generation:
A Handbook for Visionaries, Game Changers, and Challengers

from the authors Alexander Osterwalder and Yves Pigneur.

Today, digital services are more and more differentating over phyiscal products. Until reading this book, I used the following basic questions to define or evaluate a service:

  • Who is our customer (targetgroup)?
  • What is their problem (which we try to solve)?
  • How do we solve it (why, how, what)?
  • What does it cost?

Business Model Generation goes far beyond these questions. It inspires and guides you to re-invent your business model of the future. It enables you to define business strategy in a practical way, translating your strategy into a story that you can share and test with your stakeholders.

Last week I facilitated a workshop where we were challenged to discover scenarios with the highest customer value. Building on the good practices of Business Model Generation, we decided to apply the Customer Value Canvas approach. It turned out to be a very helpful, easy to apply tool to identify strong value propositions.

“An organization’s ability to learn, and translate that learning into action rapidly, is the ultimate competitive advantage” (Jack Welch)

Every organization needs to develop its adaptive capacity. For me, Business Model Generation is a must-do exercise for every organization, regardless its market, products or services.

More features of this book are:

  • Visual toolkit: It provides many tools that stimulates your creativity via a very visual approach, reducing text to the minimum
  • Examples: It is full of innovative business model examples.
  • Supporting tool: It is supported by a great iPad tool to create a canvas and to calculate your model.

Do you want more info?


Business Model Generation is a handbook for visionaries, game changers, and challengers striving to defy outmoded business models and design tomorrow’s enterprises. If your organization needs to adapt to harsh new realities, but you don’t yet have a strategy that will get you out in front of your competitors, you need Business Model Generation.

Co-created by 470 “Business Model Canvas” practitioners from 45 countries, the book features a beautiful, highly visual, 4-color design that takes powerful strategic ideas and tools, and makes them easy to implement in your organization. It explains the most common Business Model patterns, based on concepts from leading business thinkers, and helps you reinterpret them for your own context. You will learn how to systematically understand, design, and implement a game-changing business model or analyze and renovate an old one. Along the way, you’ll understand at a much deeper level your customers, distribution channels, partners, revenue streams, costs, and your core value proposition.

Business Model Generation features practical innovation techniques used today by leading consultants and companies worldwide, including 3M, Ericsson, Capgemini, Deloitte, and others. Designed for doers, it is for those ready to abandon outmoded thinking and embrace new models of value creation: for executives, consultants, entrepreneurs, and leaders of all organizations. If you’re ready to change the rules, you belong to “the business model generation!”

Have fun reading and modeling!


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This entry was posted on February 26, 2012 by in Books Worth Reading and tagged , , .

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